BigMarker

Overview

BigMarker combines powerful webinar software with robust marketing features, providing a comprehensive platform for virtual events, webinars, and online training. It is especially suited for businesses looking to host interactive, large-scale events.

Features & Functionality

• Webinar Hosting: Conduct live, on-demand, and automated webinars.
• Interactive Tools: Engage attendees with polls, surveys, Q&A sessions, and live chat.
• Marketing Integration: Includes tools for landing pages, email campaigns, and analytics to help with promotion and post-event engagement.

User Interface & Design

BigMarker offers a modern and intuitive interface, with a dashboard that organizes webinars, contacts, and analytics in one place. Customization options allow hosts to tailor the look and feel of their webinars and virtual events to match their brand identity.

Pricing

Pricing for BigMarker is higher than some other options, reflecting its range of features and scalability. It does not offer a free tier, but there is a free trial available. Plans are tiered based on the number of attendees and level of features required.

Pros & Cons

Pros:

• Extensive features for webinar hosting and marketing.
• No download required for attendees, accessible through a web browser.
• Strong customization options for branding.

Cons:

• More expensive than some other webinar platforms.
• The wealth of features might be overwhelming for first-time users.
• Requires a strong internet connection to handle high-quality video streams reliably.

Comparisons with Alternatives

BigMarker stands out for its comprehensive set of tools for not just webinar hosting but also for post-webinar marketing, setting it apart from simpler platforms like Zoom or GoToWebinar. It’s a strong choice for those who want to leverage webinars as a significant part of their marketing strategy.

Verdict & Recommendations

BigMarker is recommended for businesses that are serious about leveraging webinars for marketing and need a tool that goes beyond just the basics of webinar hosting. It’s particularly suited for those who are willing to invest in a robust system that can scale with their marketing efforts.

Tips

• Explore the extensive analytics features to measure the impact of your webinars and improve future events.
• Utilize the built-in marketing tools to increase engagement before, during, and after your webinars.